No matter which web designing tool or technology you are using, you can follow these 4 useful tips for any website:
1. Keep your website design consistent across all pages
Whether it is the font, the color scheme, the background design, text alignment, or the image formats, consistency is key to any good website design. A consistent page layout and design builds brand recognition and customer loyalty.
Design consistency across all web pages contributes to predictability and makes it easier to browse as compared to a website design that keeps changing across pages.
2. Make your website easy to navigate
Along with the consistent design, any website must be easy to navigate and to drive conversions. Users must quickly be able to find what they are looking without having to browse through many non-relevant pages.
Additionally, each “call to action” (or CTA) button for navigation must be distinctly visible and easy to notice. Also, think from the user’s perspective and check if frequent user tasks are easy to execute. For example, if you’re building an E-Commerce site, a shopper must easily be able to find a product and pay for it without a break in flow (finding the right product > adding to the shopping cart > checkout and pay for the product).
3. Check all your website links and integrations
Broken links are a common website problem that can cause users to turn away from your business. As a rule, check for any broken links either manually or by using link crawler tools like Screaming Frog or W3C Crawler. As part of your designing process, configure a “404 error page” that can notify users.
Additionally, check if all the internal links or buttons are directing the user to the correct target page. If you have included external links (or links from other websites), check if they are functional.
In addition to checking links, test all your website integrations, particularly those pages where you are collecting data from the user. This includes online form submissions, contact us page, or payment portals.
Finally, get a secure SSL certification for your website that encrypts all the data being transferred and also improves its search engine ranking.
4. Get your website design reviewed by another user
No matter how experienced you are as a website developer or designer, it’s always a good idea to get a second set of eyes to look at your site. Before going live with your website, get it reviewed by your colleague or friend. They add a fresh perspective to your design work and identify some common mistakes that you might have overlooked.
A great website design is the first step to improve the digital footprint of any business. With the availability of the latest designing tools, WordPress websites are so much easier to design and build. Before you look at redesigning your website, you must first ensure that you have followed through the steps outlined in this article.
We hope this article was helpful in helping you design your website design strategy. Have we missed out on anything important? We would love to hear from you. Let us know in the comments below.